The most important feature of a vacuum cleaner is its ability to provide deep cleaning via its suction. Arzum is very competitive with Cleanart’s 450W suction power. We wanted to inform the target group of this feature via a distinctive print ad; demonstrating the power of the product which reaches places never reached before, sucking up 1 Mark.
Advertised brand: Arzum
Advertising Agency: BBDO Group, Istanbul, Turkey.
Creative group: Kerem Altuntaş, Derya Banişta, Arda Albayraktar, Çağrı Oral
Photographer: Fethi İzan
Retouching: P Blok
Agency Producer: Melis Bircan
Strategy Team: Onur Erdoğan, Emir Demirtaş
Account Director: Itır Karabulut